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1: The art of natural
Avoid writing that calls attention to itself.
2: Is it obvious?
3: Tight is good
4: Deliver in small doses
He was a playboy
He lived in the same town as his father
His father was a multi-millionaire
His father ran a home-improvement business
The store his father owned was part of a chain.
5: Become a killer (of clichés)
6: Make color count
7: Unpack sentences
- Get rid of unnecessary words.
- Where there is a comma, check if it could be a full stop.
- Where you see the word ‘which’, see if you could start a new sentence.
- Reword and rephrase.