WARNING: This is quite a lengthy post and I apologise but things need to be said.
So getting back to social sites which in my opinion actually do deliver fantastic results I’d say first up you have to:
Pay attention to Google Plus (G+)
- It is like a mini blog with a Facebook timeline like feel and twitter sharing capabilities made better and more efficient. You can use this platform in place of having a full on blog if you are still opposed to the idea of owning one even after reading my post regarding why you need one: Author Promote By Blogging and Prevent A Book's Death
- It has a Plus 1 (+1) function which operates on the same principle as Facebook Likes with one major difference. A +1 on G+ means someone is telling Google’s Search Engines that your post is relevant and so it should enjoy visibility in search rankings. Facebook LIKES as far as I know have very little if any bearing on your searchability across the internet. You do not enjoy this kind of coverage even via Twitter because both Twitter and Facebook restrict Google from accessing their data which limits their SEO’s (search engine optimization) effectiveness. Simply put, the more +1’s (LIKES) your get, the more likely it is that your post will go viral. Good for your books discoverability.
- The Google Hangout function is the best thing since I don’t know what. With Google Hangouts you can hold free live meetings, meaning you can actually do all your author interviews online. Brilliant. You can do vlogged writing tutorials, have little webinar like meetings with other writers, etc. Best of all, this is directly uploaded to your Tube account and creates another avenue for more readers to follow you via your You Tube channel. Nothing wasted. And if you think that’s good news, how about the fact that when your video comes from Google Hangouts, there are no time restrictions with You Tube, the video can be a long or as short as you like.
- Much like another favorite of mine that I will mention shortly, Google+ members LOVE images. The more interesting and colorful the images with catchy text like quotes, the more likely it is to get +1’s , shares and comments. This is very important if you find yourself stuck on what to post about. You control the size of your images (another plus) so the bigger your book cover, the more eyes will land on it. Post pictures and quotes related to your books and people will love them. Example, I love finding steampunk picture updates, they are always so fascinating….this automatically leads to curiosity about who put up the post and subsequently their blogs and books.
Do get on Twitter
- Tweet the same message four times a day at least to get good coverage and retweet potential.
- Spend just 15 minutes of your day retweeting people whose attention you want to point towards your book or blog. For example if you want book readers to pay attention, focus on getting book review bloggers and RT them as opposed to just retweeting your writer buddies.