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Apr 1, 2014

A is For Answers: How Should I Blog To Get Interest? #atozchallenge

Posted by Wendy Ewurum  |  at  2:34 PM


Welcome to my blog and welcome everyone to the A-Z Challenge where, for the next 26 days we will meet, chat, promote and discover. It is sure to be a fun-filled month, that’s for sure.
I look forward to meeting many new bloggers and get reacquainted with those with whom I lost contact.

I am very excited to be publishing my very first post of the challenge today. 
To me A is for Answers to questions but it is actually the theme for the next week or two....we will see how it goes.

The reason for focusing on answering questions is to mainly help those friends and readers of mine who have asked me things I have not been able to answer in a comprehensive manner, mainly due to time constraints. So I am grabbing this opportunity to do that.

All the questions ultimately fit in the scope of my theme  Blog & Book Promotion emphasizing on:
  • Getting Your Blog Noticed On Social Media
  • Improving the efficiency and aesthetics of your blog for increased visibility
Not as exciting as some of the awesome fun themes I have seen around but I decided that this time I want to get down to business. I'll have fun next year by the grace of God.

Today’s question is:

How Should I Blog To Get Interest?

There are many reasons for blogging including:
  • Wanting to meet people
  • Wanting to share yourself or your expertise
  • Wanting to network with likeminded people
  • Wanting to get sales for your products, the list is endless.

 To answer this question I will focus on the last reason, blogging to get traffic to your end product, in our case this being your book buy links.

Although getting sales is the end goal for many I believe the approach to blogging will determine how successful you are at obtaining that goal through your blog. I have seen some blogs and website where every update is about pushing the author's books. They blog about nothing other than their specials, excerpts, etc. To be honest these blogs do not engage me as a reader and I rarely ever make it back or even feel inspired to share. They are too salesman like, if you know what I man. I am looking for more when I visit blogs, time is precious.

So I recommend that your reasons for blogging be broader than your goal to sell books. There has to be an element of interest in the lives of others, you must want to learn from them, want to share your expertise and help them achieve their goals.

It sounds like a whole lot of responsibility but it isn’t. Just by sharing information or expertise you have on your blog you are already helping someone who was less informed on that subject before they came across your post. 
That your posts are not solely focused on the success of your own books promotion but in helping the reader or providing insight and support, is taking care of responsibility.

These are the kinds of things that keep people coming back to you blog and the more they come back the more likely it is they will start sharing you on social media and tell people about your blog as well as have enough trust in and goodwill towards you to spend money on your products.
I suppose here you have to think about your own behavior. When you visit a blog that recommends something, do you check it out? When it works don’t your trust them to know what they are doing?
Trusting and liking is what can lead to sales for your products, in this case books.

For an example where I’ve seen this done well I have to mention that I love the way Carmen Desousa, author of the Creatus Series promotes her books through her blog. Whenever you read one of her helpful posts, more often than not, she manages to make a reference to one of her books. And that reference gets you curious enough to want to find out more. 
At the bottom of the post she will leave links to the book, whether to a free chapter or a free download. 

I think that is a wonderful way of balancing providing content that will be of assistance and interest to her readers and book promotion. But be careful, the trick is to make the book part of the conversation, not an uncomfortable add on, otherwise your readers will see right through you.

In conclusion, there are any number of ways to make a success of getting readers interested in your blog but I believe primary to this is to show an interest in those who attention you want to engage, paying close attention to yours and their interests.

Ok. I think this is it for this first installment.
Tomorrow is the letter B so I answer the question: 
Book Tours, how do I set one up for myself?

To see what everyone else is talking about on their blogs please visit the #AtoZChallenge list.
Have fun and follow but remember to leave an elegant link back to your blog so they can follow you back.

If you found this post interesting or useful please help me share it.
I would also love for us to follow each other's blogs via 
Google Friend Connect on the top right hand side of this post.
You have a marvelous day further and remember to leave a blog link in comments below.

About the Author

Most know me as the author to Fabulosity Reads and in actual fact, that is the previous name of this blog. I have since then moved my books to a Wordpress self-hosted blog so that I can have a place to show a different side of me which I am equally passionate about and that is marketing and personal development. I hope you will love being here, watching me grow as I share and learn. My highest hope is that we will grown and learn together in all disciplines affecting our lives. I'd LUUURRRVE to hear from you, so don't be shy...

15 comments:

  1. Hi Wendy, I really need to do better with this. I like your example of Carmen. I enjoy blogging and you know I'm active there but really don't talk much about my books. I look forward to reading more about your ideas!

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    1. Oh thank you for dropping in Jaren. I actually forgot to add her link and have done so now if you are interested. Yes that is one think I notice to about your blog. You must talk about your wonderful books more. Are you back to blogging full time now? I now you took some time off last year and I have not seen much of you on Facebook but I did see enough to know that we must all thank God that March is over for you now. <3

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  2. Excellent post. I didn't know you'd be part of the A to Z. Looking forward to reading all of your posts.

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    1. Nana thank s for coming over for the second time today. I really love having you here.

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  3. Great thoughts. I find successful blogging stems from either a need to be social or a need to learn and share information. If you're in it for any other reason, you're likely to fail. At least, that's been my observation over the last 6 years.

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    1. That's exactly it Crystal. You really have to have an altruistic bone in you to be successful at it. the more you do for others the more you get. Thats just how it works.

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  4. Awesome post, Wendy...and not just because you mentioned me. LOL! Thank you. That was so sweet.

    I agree with you completely too. I try very hard to rotate content with excerpts, giveaways, writing posts, and sometimes just life posts. I'm very private, so the life posts are difficult for me, but when I share a piece of myself, I find it really opens me to more interaction with readers, which I love.

    Thank you again, Wendy. I look forward to tomorrow's post, as you are the master at blog tours. :)

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  5. Just dropping by as we are part of the A to Z Challenge also! You bring up some really great points here Wendy because regardless of your domain/niche you should be asking yourself, why am I blogging and what are my target audiences? I guess this really is the million dollar question and as soon as we find the correct answer, if there is one, we will be all set! Problem is, there are so many attributing variables that are ever-changing,

    But....that's the beauty of blogging!

    Looking forward to following the rest of your A to Z Challenge.

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  6. Thanks for the information. Great post! I'll be watching all month to see what I can learn.

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  7. Likey! I so agree that blogging should be about more than self-promotion. That's why I keep a separate book blog from my author site. My author site is just that...about ME. But from my book blog, you'd have to be paying pretty close attention to know that I was an author. My goal there? To share my love of ALL books, not just my own :)

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    1. Thats the way to do it most definitely. xo

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  8. Interesting and engaging post. Good luck with the A to Z challenge :-)

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  9. Glad I found you from the Twitter stream! I've added you to my A to Z blogs to follow list.

    I recently self-published and am always looking for tips to improve m blog. I look forward to learning more form you this month! :D

    ~Tui Snider~
    My blog: Tui Snider's Offbeat & Overlooked Travel
    I am also part of the #StoryDam team, a friendly writing community!

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  10. Great stuff! Like minded people is really my goal... Excellent read, can't wait to see more!

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    1. Thank you Montana. for dropping in and the compliment. i look forward to a visit on your side.

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Email: Wendy.Ewurum@fabulosityreads.com Tel: 071 087 4833 South Africa Twitter: twitter.com/FabulosityReads Facebook: https://www.facebook.com/fabmarketingandpr
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