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Apr 8, 2014

G is for Giveaways with ROI....is there such a thing? #atozchallenge

Posted by Wendy Ewurum  |  at  4:21 PM

Most writers and bloggers know how important giveaways are as a tool in their book and blog promotion paraphernalia kit. But you still get those that haggle with the idea so I thought my G post will be on giveaways.  


The question some have is: are giveaways worthwhile and is there a return on investment?
As I mentioned in my "A" post here on the #AtoZchallenge, these "unbelievers" (giggles) say they don't like them because either there is no return on investment or they take a moral standpoint and say they do not agree with paying bloggers to read.

My response is always this:
1. When it comes to books I have come to realise that your giveaway is greatly influenced by who you are and what you are giving away
If you are Veronica Roth (author of Divergence) and you are giving away an autographed copy of your book, you will probably have thousands of people signing up for that book and thereby promoting it via tweets to their followers and so on.
If you are a less well known author and you do not have the kind of following an established author has, you may have to sweeten the offering significantly because you do not have a similar demand for your book. This is the reality. 

2. You are not buying readers, you are incentivising readers to share your books so that you can get more eyes on it which will hopefully lead to sales.
The marketing professionals say out of approximately 200 people who have seen your cover, one or two may buy (I've quoted this stat before). If this is true, book promotion is no child's play. If you do not have a team of people doing this for you, you need to use whatever resources you have to get it done and in a serious manner.

Unless you want to get your promotion down at no cost by requesting to be featured in various places over a long period of time, a good giveaway package could be one of the most cost effective means of getting eyes on your book quickly.

For people to enter your giveaway they effectively have to promote the book and your giveaway to thousands of their followers. This is basically free marketing that you would only have spend a few dollars on a gift for.

Many of my client's much to their pleasant surprise commend my tours for sales. My "secret" formular" the fact that I try as much as I can to encourage, coerce and sometimes bully a good giveaway package out of them, then I promote like the hounds of hell are on my tail. When they see the results they usually forget the coersion and bullying.  Client Feedback

I will write a more detailed post on HOW TO RUN A SUCESSFUL GIVEAWAY but meantime let me give you some hints.

  • Think carefully about your prize, this is what will attract people to your Giveaway and money is a very good motivator (that is a truth you just have to accept)
  • Offer your gift vouchers to be paid out in cash via paypal as well. I dont know why authors are hesitant about this but this is a great way of getting the people super excited to share your giveaway. 
  • Make sure you mention it frequently on social media throughout its duration, don't leave it there to sort itself out, eyes on it means more entries.
  • Ask bloggers if they mind hosting your giveaway, just as you would ask one to host a promo feature for your book. More blogs, more presence on search engines.
  • Submit your giveaway to a giveaway promotion company like GIVEAWAY PROMOTE. I am not exaggerating when I say my giveaways are a lot of hard work that hardly yields desired results when I ignore this step.

This is it for today. 
If you have more handy tips on this I would love to hear about them.
Tell me, are you pro and against giveaways.

See you with my H post....I know its a HOW TO but there are so many possibilities I don't know what to pick....maybe you can suggest something.





About the Author

Most know me as the author to Fabulosity Reads and in actual fact, that is the previous name of this blog. I have since then moved my books to a Wordpress self-hosted blog so that I can have a place to show a different side of me which I am equally passionate about and that is marketing and personal development. I hope you will love being here, watching me grow as I share and learn. My highest hope is that we will grown and learn together in all disciplines affecting our lives. I'd LUUURRRVE to hear from you, so don't be shy...

7 comments:

  1. I love Giveaways. Thanks for the advice.

    ReplyDelete
    Replies
    1. Thanks Cathrina. So happy you dropped in

      Delete
  2. I'd love how-to detail on the typical rafflecopter fields - making the links easy to click on for the user. I know some people's have been more tedious than others.
    Marlene at On Writing and Riding

    ReplyDelete
    Replies
    1. Oh i also cannot handle those long, complicated ones Marlene.
      They get on mu nerves. I will do a how to on that sometime and reach out to you.

      Delete
  3. I love this post! As a book blogger, I learned about 2 years after I got started about how giveaways can help to get you more followers. And you are right about what book it is. I rarely enter contests for books that I haven't heard of, unless there is something else with the giveaway, like a $5 gift card to Amazon or something. If you would like to, and have time you could check out my G post.

    ReplyDelete
    Replies
    1. I am the same because you never know whether you are competing for a good or horrid book.

      Delete
  4. What I’ve found most enriching is the “generosity of spirit” I’ve discovered when reading the best blogs. Your blog reflects this culture of “sharing”, a culture which seems to lacking in the “real world” but is so present on the internet by those who understand this is a “karmic” two-way exchange of ideas, interests, passions, and support. For this I thank you, Wendy.

    ReplyDelete

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Email: Wendy.Ewurum@fabulosityreads.com Tel: 071 087 4833 South Africa Twitter: twitter.com/FabulosityReads Facebook: https://www.facebook.com/fabmarketingandpr
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